Two out of five steps to social media success are integrated strategies and identify resources. The first step in developing an integrated marketing strategy is the identification of the best media for each demographic you want to appeal to. Once you know your demographic you have to find out what social media platforms they are using or if they are not using any and adjust your marketing tools accordingly.
Develop clean individual goals. When you create your message it has to have clear goals or conversation. Each message should have a predetermined definition for conversation. The fastest growing demographic is the 54-plus-year-old. An example of knowing your demographic and how to reach them is a conventional marketing tools such as selling things to the retired; direct mail might still be the best way to reach your targeted demographic.
Examples of Integrated Marketing Strategies
Examples of Integrated Marketing Strategies
Integrate Existing conventional and new digital within each other. Place your major social media websites on your business cards. Put a hyperlink in every one of your emails that links people to your websites.
Another reason to engage in social media is that you are responsible for your reputation management. If someone says something positive or negative about you, wouldn’t you want to know that? Yes, this will allow you to keep good relationships with your customers. It also helps keep you informed one what your business if doing right or wrong.
Resources such as twitter, facebook, and blogger allow you to control reputation management. You want to retweet good tweets and disarm bad ones on twitter. Never delete a bad comment on your blog. This should be used to talk with customers and it give you a chance to make things right. If it used inappropriate language, delete it.
Successful Campaigns allow you to closely monitor and measure your before and after result. Set a benchmark, implement and measurement tools, run a small campaign, and measure the results. It is important to trace what resource is giving your business the best benefit. For example if a company spends all their time into managing an account and they are not get any business out of they have wasted time and money. You will want to test different tools and resources in different ways to get the best benefit from each.
How do you monitor all your social media accounts? What resources do you use to best market yourself? Have you ever thought of marketing yourself towards a specific demographic?
I would be curious to know if the 54 & up demographic commonly read blogs. I feel as though they appreciate reading and value useful information. I feel like marketing your blog to this generation is a good idea.
ReplyDeleteMarketing to your social media is very important but one must not forget that keeping track of how your are portrayed through social media is just as important.
ReplyDeleteMaria I think what you said about how keeping track of how you are portrayed through social media is just as important it very true. I sometimes struggle with that because you never know what an employer might like or dislike.
DeleteI don't really use any specific social media platform to manage all of them at once. Since their all linked to my phone, I don't really see the need to. Also, I don't really try to market myself, I just keep all of my accounts clean because I'm aware that employers are now concerned with how you conduct yourself on the internet. However, I do think I should put forth more of an effort.
ReplyDeleteIt's good that you keep your accounts clean because Facebook is becoming very popular for employers to look at their future employees backgrounds. It you are content with how you manage your social networks you should be fine!
DeleteI do not use a social media platform to manage all of the. I keep with them on my own, I like to keep my things separate but some things are connected like my Instagram and Facebook. I don't really market myself, but I try to keep my profiles clean.But if I were to market myself it would be to the art world and I have some of my artwork up but I could do more as far as updating my work.
ReplyDeleteIt is very important to keep up on your portfolio. Instead of marketing yourself on facebook try doing more with linkedin. Linkedin is becoming a huge social platform for employers to look for future employees.
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