Facebook: 500 likes for $30 or 20,000 for $699 on Socialyup.com
Twitter: 1,000 followers for $10 or 1,000,000+ for $1,750 on FanMeNow.com
Pinterest: 100 followers for $15 or 5,000 for $95 on Pinfol.com
YouTube: 30,000 views for $150 or 1,000,000+ for $3,100 on 500views.com
I can certainly afford to pay $30 to make my Facebook page
look better, but if I rarely engage the Facebook users on my page, how
likely can I build a meaningful relationship with them? Without a
meaningful relationship, can I create value for me and the Facebook
users on my page? Probably not. That’s why I argued earlier that only the relationship built on engaging conversations can create value.
Likewise, even though companies can buy thousands or millions of likes
or followers, without engaging and meaningful conversations, company
will not be able to convert the likes and followers into customers or
sales.
What
do you think of the act of purchasing fans or followers? Can we treat
that behavior the same as cheating? If so, are the companies cheating
the customers or potential investors? What suggestions will you provide
to the companies who want to recruit (but not to buy) real fans and
followers?
Relevant discussion:
References:
Steuer, Eric. (2013, April). Best friends$: No matter what social network you’re on, you can buy your way to popularity. Wired, p. 32.
The picture was downloaded from MalaysiaFinance.Blogspot.com
I agree that paying for followers, likes, pins, etc. creates a disconnect in social media. It disconnects the whole purpose of social media - NETWORKING! How can one meet another if there are fake followers that represent them? With these new features, social media becomes somewhat fake. It means that anyone can gain social media fame. Anyone can say they have 1,000,000 followers if they are willing to pay the price. Yet there are people like myself who have worked years to gain a strong following on social media networks. Not only do services like this take the social out of social media, but they also encourage spam as they create profiles that aren't even in use. I am not sure how one would rectify this newfound problem, but a solution is needed as soon as possible.
ReplyDeleteSocial media popularity is very important to help you engage more customers and increase brand awareness for the growth and development of a business.
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