Saturday, March 31, 2012

Advertisements in Gaming

Millions of people each and every day play an online game called a MMORPG or Massively Multiplayer Online Role Playing Game.  These online games are not just for kids and teenagers.  Only twenty five percent of gamers are in fact teenagers.  Where does the other seventy five percent come from?  Fifty percent of the people that play the game have full-timed job and thirty six percent of them are married.  The average gamers are twenty six years old.  No this is not just your classic “nerds” with huge glasses playing these games; these games have had a huge impact on people’s everyday life. 

The opportunities here are endless with millions of people in a certain area it can create a lot of different ways a business can advertise.  The MMORPG are not the only ones that have taken advantage of the advertising opportunities.  Companies such as Electronic Arts (EA) have been finding ways to make more money by engulfing the user in advertisements.  EA, known for creating very popular video games such as the Madden NFL series as well as The Sims among countless others.  Sometimes all this advertising can cause a problem to the user when it is blatant and in the open.  When you have advertisements flashing up every play such as this one it can create a huge problem for the user and be a huge annoyance.

When used right, it can be used add to the realism of the game as shown here by President Obama in another EA game Burnout Paradise when the President was first running for office and in the HP advertisement below.

When used in the background it can surely enhance your gaming experience, but used aggressively it can also ruin it.  Online gaming presents a way for people to be able to interact with people from all over the world.  It can also create for businesses to advertise and come up with different plans to take advantage of online gaming.

In what ways has online gaming changing marketing plans?
What advantages for a hospitality community does online gaming present?


Monday, March 26, 2012

Online Reviews: Why does it matter?

The online reviews of a company's services can have positive or negative effects on whether your business thrives. The best content about your brand  or product doesn't come from you but from consumers. According to Cone’s 2011 Online Influencer Trend Tracker studies found that four-out-of-five consumers decided against purchasing a product based on negative feedback in an online review."

 As seen in the chart, word of mouth is the main way people are influenced when buying products but online reviews falls second. The more negative reviews individuals see about a product or company, the less likely they are to make a purchase, resulting in a loss of revenue. It is in the best interest of business owners to insure that customers are always satisfied with their services. Websites like Yelp, Trip Advisor, Yahoo, Google and Bing are sites that consumers use to write reviews on products and businesses. If bad reviews are received, the more your brand is seen in a negative light. It is important to have a profile on multiple websites that showcases your brand because it will overshadow any negative posts about your brand. If negative reviews are made, businesses must insure that the issue is resolved and there is a follow up with customers to make sure it does not happen again.

I have personally had an experience with a bad product and if it wasn't for my complaint to the company via Twitter, I would have never received better customer service and a new product. Companies do not like to see negative feedback of their brand especially on growing social media sites as Twitter or Facebook because it paints them in a negative way. Companies can also track what is being said about their brand through tools like Google Alerts, Hootsuite, Trackur, and Twitter Search.

This website lists 15 ways to avoid a bad review:

As a hospitality professional, what are some strategies that you would use to ensure that your company retrieves good reviews from customers?
Have you had any experiences posting reviews online?

Pictures taken from
The Inquisitr
My Reviews Page