Sunday, January 20, 2013

Smart Marketing with Smartphones


Photo taken from www.glamour.com/

You’re waiting in the car at the gas station. You’re bored at the doctor’s office. You’re waiting for your professor to arrive to class. You’re at a party that’s lame. What do you do? 

You do exactly what everyone else does. You reach for your phone. You check your Facebook notifications, then you check the weather for tomorrow, next you see who won the big game.The list goes on. Anything you used to do on your PC, you now have the capability of doing on your smartphone. 

There are currently 4 billion phones in use, of these 1.08 billion are smartphones. 

How many applications do you have on your smartphone? How many do you think the average person has? And, what does it take for you to download a free App or spend money to buy an App? 

According to an article written back in 2009 on CNN Money, Apple employs 40 individuals to approve Apps for the App Store. Every week, approximately 8,500 applications are submitted to this team for approval. As of September 2012, 650,000 Apps were available on the App Store. 

Photo taken from www.thebreakfast.com
So, now that you have downloaded the Twitter, Facebook, Yelp and GoogleMaps you only have 56 more to go to reach the number of Apps the average person has downloaded. 

Restaurants, movie theaters, television shows, airline carriers, travel agencies, banks and retail stores are all utilizing SMS advertising and mobile applications to generate leads, traffic and add new customers. 

But, why are companies investing billions of dollars into this new platform of advertising?

Companies understand the ROI on the mobile movement. Nine out of ten smartphone searches results in an action. For instance, going to Starbucks because FourSquare offered you a coupon or going to the movies because you watched a trailer on your Fandango App or trying a new restaurant because you saw great reviews on Yelp. 

What are your favorite Apps you have downloaded or purchased? Which Apps do you use on a daily basis? And, what companies do you think are leading the mobile movement? 

Check out this video for a better understanding of the mobile movement. 



 References:

Costello, S. (2012). How Many Apps Are in the iPhone App Store. Retrieved from http://ipod.about.com/od/iphonesoftwareterms/qt/apps-in-app-store.htm


Elmer-DeWitt, P. (2009). 40 staffers. 2 reviews. 8,500 iPhone apps per week. Retrieved from http://tech.fortune.cnn.com/2009/08/21/40-staffers-2-reviews-8500-iphone-apps-per-week

 Olenski, S. (2012). American Express Looks To Shake Up Mobile Advertising. Retrieved from http://www.forbes.com/sites/marketshare/2012/06/05/american-express-looks-to-shake-up-mobile-advertising/

 Perez, S. (2011). App-ocalypse. Retrieved from http://techcrunch.com/2011/12/18/app-ocalypse/ 

Pham, D. (2011). Smartphone user study shows mobile movement under way. Retrieved from http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html