The next question is "How to optimize yourself on search engines?" In other words, how to make your rankings better than your competitors? Tips and cautions have been provided and discussed by many bloggers as well as online forums. The most interesting one I found is "The Periodic Table Of SEO Ranking Factors", created by The Search Engine Land.
Some of the tips seem to be obvious but it takes time, effort and labor to build up the ranking. It is not surprising to find that the SEO industry is growing and there are companies that provide Search Engine Marketing (SEM) services. However, does it mean that SEO is completely dominating in terms of online marketing? Should companies and professionals heavily rely on SEO or SEM?
Gabriel Gervelis, the director of digital strategy at Blink Digital Health, published an article Is SEO Really SEO Anymore? Index Search Down 50%, Apps and Social Search Exploding. He notices that there is a shift in search behavior meaning that more and more people conduct their search on apps, social media (Facebook & Twitter), Wikipedia and other popular content sites. Traditional index search is down fifty percent. What does this mean to you as a hospitality professional?What are the factors will you consider when doing a SEM campaign?
Reference
The picture was downloaded from Search Engine Land
Gabriel Gervelis at Search Engine Journel
Search Engine Optimization is quickly becoming a way for businesses to stand out and be seen first. I believe that SEO is a vital way for companies to stand out, especially on the Internet where there are thousands of companies competing to be viewed. Companies can pay to have their homepage come up first or on the first few pages of Google and I can completely understand why. Being first in the rankings on Google, like you said, makes you famous! We all do hundreds of searches a day, and we usually click the first two or three links that come up on Google and then we start a new search. I am sure that people usually do not even make it past the third or fourth page. I remember last summer at my internship, which was for a catering hall, I suggested that they look into SEO as a new way to market and reach a larger audience. The hospitality industry can only benefit from SEO and I think all companies should try it.
ReplyDeleteSearch Engine Optimization (SEO) is a great way to get your business or brand to stand out from other competitors. Major search engines like Google and Yahoo!, allow internet users to search throughout the Internet. The detail of the SEO, will determine the position on the engines response page. I know that when I search something on Google, that I usually click on either the first or second website, just because I know that it is either the most reputable or best ranked website for what SEO was given. Therefore keywords are the most important factor in searching throughout the Internet. Without the necessary key words, it may take hours to find the essential sources needed when doing research or just trying to find out information.
ReplyDeleteI know that when my name is searched on Google, the first webpage that shows up are pictures of my family and I attending various special events. The second is a news article that was written for the New York Post that explains a charity event that my friends and I helped plan. When applying for internships, this is a great way to show that I have already been involved, have a true aspiration of wanting to plan events, and a clear understanding for the industry. I have now marketed myself in a way that will make it easy for people to find me on the Internet when needed.
Reya, you made a good point on relating SEO to your own career path. Because your future employer can search your information on search engines, you want to make sure your name comes out first AND the content relates to your name defines who you are, what your believes are and gives a positive sign about yourself.
DeleteSearch Engine Optimization is extremely important. If you were your company to be able to succeed you must be able to be noticed. If you type your name into a search engine search such as Google, you cannot be one of the last entries to show up. Probably about once a month I type my names into Google to see where I show up on search engines and to make sure nothing negative is showing up about me. In order to be the best of a certain area you have to be at the top of the search engines to get noticed.
ReplyDeleteBeing more noticeable on the internet is very important, so it is necessary to build a positive presence through SEO. With index search being down 50% it also important to build a presence on social media sites, which is currently on the up-rise. When doing a SEM campaign I think its important to focus on being a part of the latest social campaigns, thus building a platform of positive search content for the company. Having positive information available is a plus individuals and companies.SEO is a great way to get your name out there for major marketing and sales opportunities.
ReplyDeleteI agree with you that companies should start branding on social media sites. I find myself searching for apps and Youtube videos more often now. A example will be "how to" videos. When I don't know what to do with software programs, I go directly to Youtube and type in my query because I know Youtube will offers more results than index search engines.
DeleteSearch Engine Optimization (SEO) is something extremely important and crutial to have in todays quickly evoliving world. It is a smart and innovative way to get your companies name to stand out from its competitors. The amount of search engines continue to grow and major ones such as Google or Yahoo!, allow users online to have the ability to search throughout the Internet. When I want to search for something on the topic of, lets say Operating Systems, and i use Google, I usually click on the first few websites that they suggest for me.I do not do this because they seem the most relavent or even most popular but because they are the ones that were brought to my attention first. GIven that, it is extremely important to make sure that when you do use an SEO you write down the keywords that you are specifically hoping to find answers to.
ReplyDeleteI know that i personally do hundreds of searches per week on Google, as i am sure others all around the world do as well. So, it is important that when doing an SEM campaign, you must focus on the most up to date information and what you think will attract the largest amount of customer uses because everyone is looking for a fast and easy way to attain new information.
SEO is really important and useful as marketing tools especially when you are doing business. It is a great way to get your brand name to stand out from the competitors.
ReplyDeleteWhen you are doing SEO, writing good content is the most important strategy of all. As you contain good, relevant, useful content, search engines will be more likely to rank your page higher for relevant searches. Also, good content will encourage more sites to link to your pages, thereby your search engine ranking will increase. Following to it, updating your contant regularly is important thing.
Most of companies would have goals that what they want their visitors to do on their sites. Knowing the keywords people search for when they want to achieve the goals is also necessary, I think. Google Analytics is known for tools to find out which keyphrases result in the most goal conversions. Wordtracker and the AdWords Keyword Suggestion tool are also great to find relevant keyphrases with high search volume and low competition.
In my opinion, creating high quality contents that would satisfy the researchers is most effective way to be loved among people rather than focusing on SEO,SEM or PPC advertising.
Search engine optimization is the best way to promote your business online. Millions of people are browsing and using internet everyday to find what they are looking. They ask questions, looking some stuff, gadgets, products and many more. And you must be on a first page of a search results to attract people to visit you site.
ReplyDeleteThere so many ways and strategy to get rank on search results on any search engine. And SEO Philippines is one of the internet marketing company in the Philippines that offers a money back guarantee service.
Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
ReplyDeleteI like your blog post it contains great information now i want talk about seo Search engine optimization (seo)is the process of improving the visibility of website in search engines through the "seo tips''. In general, people want to know sem higher ranked on the search results page and more frequently a site appears in the search results, the more visitors it will get from the search engine users
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