Saturday, March 31, 2012

Advertisements in Gaming

Millions of people each and every day play an online game called a MMORPG or Massively Multiplayer Online Role Playing Game.  These online games are not just for kids and teenagers.  Only twenty five percent of gamers are in fact teenagers.  Where does the other seventy five percent come from?  Fifty percent of the people that play the game have full-timed job and thirty six percent of them are married.  The average gamers are twenty six years old.  No this is not just your classic “nerds” with huge glasses playing these games; these games have had a huge impact on people’s everyday life. 

The opportunities here are endless with millions of people in a certain area it can create a lot of different ways a business can advertise.  The MMORPG are not the only ones that have taken advantage of the advertising opportunities.  Companies such as Electronic Arts (EA) have been finding ways to make more money by engulfing the user in advertisements.  EA, known for creating very popular video games such as the Madden NFL series as well as The Sims among countless others.  Sometimes all this advertising can cause a problem to the user when it is blatant and in the open.  When you have advertisements flashing up every play such as this one it can create a huge problem for the user and be a huge annoyance.

When used right, it can be used add to the realism of the game as shown here by President Obama in another EA game Burnout Paradise when the President was first running for office and in the HP advertisement below.


When used in the background it can surely enhance your gaming experience, but used aggressively it can also ruin it.  Online gaming presents a way for people to be able to interact with people from all over the world.  It can also create for businesses to advertise and come up with different plans to take advantage of online gaming.

In what ways has online gaming changing marketing plans?
What advantages for a hospitality community does online gaming present?

Sources: