2017 hotel trends: Some indications from AHLA 2016 Lodging Survey
Recently, the American Hotel and Lodging Association (AHLA) and Smith Travel Research (STR) released the "2016 Lodging Survey." The goal of this biennial survey is to provide a current and comprehensive understanding of hotel operations, with the possibility of identifying the critical travel trends heading into 2017.
The survey covers a wide range of areas. I highlighted the key findings from the survey on Multibriefs.com, but here is a brief summary:
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Almost all hotels across various chain scales (from luxury to economy hotels) adopt central reservation systems (94-100 percent).
More hotels are using mobile apps for customer service, including checking-in into a hotel.
98 percent of hotels offer high-speed in-room internet service with wireless access, with fewer hotels charging for the service.
Fewer hotels are using social networking sites for marketing purposes, dropping from 93 percent in 2014 to 87 percent in 2016.