Saturday, December 8, 2012

Can You Carry a Good Conversation? The Basic of Social Networking

Social networks can be referred to as a complex social structure in which people connect with one another. Social networks have been around for as long as there have been human beings. People established networks by interacting with one another. Now that there is internet, which allows people to break the physical boundaries and connect with others in almost everywhere and at any time, will people find it easier to build a social network?

Indeed, it is often just one click away from connecting with someone online, but think deeper, there is no shortcut for building a real social network. Let’s say if we want to establish a professional relationship with a potential business partner in a traditional setting. First, we will find ways to get introduced to the partner. Then, we want to speak to the partner on the phone, in person, or at least with e-mail/mail. Such conversation provides a good opportunity for both parties to assess each other’s work and ideas. If both parties are interested and able to carry a continuous conversation, a network can be established.

Likewise in the cyber world, online connections may not necessarily mean social networks. For example, there are online connections we know nothing about other than their name and job title. There are also connections we might know in person but do not talk to each other for years. Will you trust a connection like that and do business with him/her? If we cannot even trust a person’s profile, how can this connection turn into a beneficial relationship? Will you still consider this person part of your social networks?

If we want to turn our online connections into our valuable social networks, we must be able to network with our connections through on-going conversations. I believe the following networking tactics may help:

·         Update all user profiles in social networking sites. Make sure there are a professional picture and a brief work history that shows a person’s work ethic.
·         Make notes about the connections, which can be used as references for follow-up conversations. LinkedIn, for example, allows users to write notes on their first connections’ profiles. Such notes are only visible to the user himself/herself.
·         Interact with connections by clicking “Like” or posting a short comment on their updates. Ask questions if the topic/conversation interests you.
·         Send birthday wishes, season’s greetings, and “congratulations” to connections if they post good news.  
·         Share useful information on connections’ wall or through e-mail if they might have interest.
·         Tag or mention connections in an update or picture on your wall if the topic is the connections’ interest.
·         Ask intellectual questions and seek feedback from the networks.

Social networking sites such as Facebook and LinkedIn provide an additional means for people to stay connected. However, just as what we do in a traditional setting, we must continuously engage with our connections on social networking sites to build a valuable social network.  

How important do you see an on-going conversation in a relationship? What other tactics will you suggest to help people better engage with their connections on social networking sites?

References:
The picture was downloaded from BoundaryInterFaces.WordPress.com 

2 comments:

  1. I think it is incredibly important to stay updated on your social networks if you have them. I think it reflects on both who you are personally and professionally.
    For example, I recently went to a conference in San Antonio and when I came home I wanted to connect with many of the individuals from the conference on LinkedIn. I did not have any of their email addresses, I did not attend school with them, and so I wanted to choose the work option as our mutual connection to send out the invitation on LinkedIn. But, in doing so every time one of the individuals accepted my invitation it would create a new blank occupation on my profile.
    So, a couple days later I realized how sloppy my profile now looked and was embarrassed the professionals saw my profile in that regard. But, who you are on social media reflects on who you are off the computer as well.
    The last comment I would like to add as wonderful as connecting online can be (following friends on Facebook &sending emails to old professors and colleagues) I think it should be utilized to connect people in person too. Features such as ‘events’ on Facebook or Four Square allow us to connect in person and add charm to social media.

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    1. I agree. Thanks to social media, I believe we will remain connected after this quarter. Keep me posted with your updates, OK?

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