Social networks can be referred to as a complex social
structure in which people connect with one another. Social networks have been
around for as long as there have been human beings. People established networks
by interacting with one another. Now that there is internet, which allows
people to break the physical boundaries and connect with others in almost
everywhere and at any time, will people find it easier to build a social
network?
Indeed, it is often just one click away from connecting with
someone online, but think deeper, there is no shortcut for building a real
social network. Let’s say if we want to establish a professional relationship
with a potential business partner in a traditional setting. First, we will find
ways to get introduced to the partner. Then, we want to speak to the partner on
the phone, in person, or at least with e-mail/mail. Such conversation provides
a good opportunity for both parties to assess each other’s work and ideas. If
both parties are interested and able to carry a continuous conversation, a
network can be established.
Likewise in the cyber world, online connections may not
necessarily mean social networks. For example, there are online connections we know
nothing about other than their name and job title. There are also connections
we might know in person but do not talk to each other for years. Will you trust
a connection like that and do business with him/her? If we cannot even trust a
person’s profile, how can this connection turn into a beneficial relationship? Will
you still consider this person part of your social networks?
If we want to turn our online connections into our valuable
social networks, we must be able to network with our connections through
on-going conversations. I believe the following networking tactics may help:
·
Update all user profiles in social networking
sites. Make sure there are a professional picture and a brief work history that
shows a person’s work ethic.
·
Make notes about the connections, which can be
used as references for follow-up conversations. LinkedIn, for example, allows
users to write notes on their first connections’ profiles. Such notes are only
visible to the user himself/herself.
·
Interact with connections by clicking “Like” or
posting a short comment on their updates. Ask questions if the topic/conversation
interests you.
·
Send birthday wishes, season’s greetings, and “congratulations”
to connections if they post good news.
·
Share useful information on connections’ wall or
through e-mail if they might have interest.
·
Tag or mention connections in an update or
picture on your wall if the topic is the connections’ interest.
·
Ask intellectual questions and seek feedback
from the networks.
Social networking sites such as Facebook and LinkedIn provide
an additional means for people to stay connected. However, just as what we do
in a traditional setting, we must continuously engage with our connections on
social networking sites to build a valuable social network.
How important do you see an on-going conversation in a
relationship? What other tactics will you suggest to help people better engage
with their connections on social networking sites?
References:
The picture was downloaded from BoundaryInterFaces.WordPress.com
I think it is incredibly important to stay updated on your social networks if you have them. I think it reflects on both who you are personally and professionally.
ReplyDeleteFor example, I recently went to a conference in San Antonio and when I came home I wanted to connect with many of the individuals from the conference on LinkedIn. I did not have any of their email addresses, I did not attend school with them, and so I wanted to choose the work option as our mutual connection to send out the invitation on LinkedIn. But, in doing so every time one of the individuals accepted my invitation it would create a new blank occupation on my profile.
So, a couple days later I realized how sloppy my profile now looked and was embarrassed the professionals saw my profile in that regard. But, who you are on social media reflects on who you are off the computer as well.
The last comment I would like to add as wonderful as connecting online can be (following friends on Facebook &sending emails to old professors and colleagues) I think it should be utilized to connect people in person too. Features such as ‘events’ on Facebook or Four Square allow us to connect in person and add charm to social media.
I agree. Thanks to social media, I believe we will remain connected after this quarter. Keep me posted with your updates, OK?
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