Earlier this month, I attended the International Entrepreneurship Faculty Development Program at University of Colorado Denver. Rahim Fazal (@rahimthedream),
a three-time company co-founder, spoke to us on how Facebook is
transforming entrepreneurship. In Rahim’s words, social media has made
significant impact on 5Cs --- conversations, collaboration,
connectedness, content, and customization.
I
agree with Rahim that social media has changed and is still changing
the way people are doing business. It becomes obvious that social media
must be included in business education. There are forward-thinking
business schools offering courses on social media. To my knowledge,
however, many of these classes are taught as a marketing course. That
may make sense because social media can be very effective in
relationship marketing, but I argue that social media is more than just
sales or marketing. Human resources,
for example, is another area that uses social media to a large extent.
Accordingly, as much as I believe that companies must include every
functional and operational department into consideration when developing
their corporate social media strategy, I suggest that business schools
also need to cover social media content in every related subject. Or,
they should offer a social media course through a multidisciplinary
lens. I myself teach social media as a personal and business
communication tool in my social media class, in which B2C and marketing
communication is discussed along with the C2C, B2B, C2B, B2G, G2B, G2C,
and C2G communication.
What
important social media competences do you expect from college
graduates? In which class(es) should business schools cover the social
media content? If you believe that social media should be a standalone
course, what should be taught in that class?
Relevant discussions:
References:
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