Garden and Gun, the magazine that was established by a New Yorker in 2007, dares to say no. As a matter of fact, the magazine is doing quite well in terms of subscriptions and industry recognitions.
What’s good about this magazine? Based on what I saw in this CBS News video, I contribute its success to the following factors:
- It positions in a niche market. While there are many magazines and newspaper covering stories of either the Northeastern Region or the West Coast, there is a lack of attention to the “world” in between.
- It has a clear focus: the southern lifestyle --- “authentic, old-school, and unapologetic.” No politics, religion, and SEC football.
- It has a metaphor yet eye-catching name for branding.
What are the other attributes for this magazine’s success? From this example, do you think printed media still have room to grow? How so? If you believe that there is no future for printed media, please tell us why you think that way.
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References: The picture was downloaded from Garden and Gun.