 |
| Photo taken from www.glamour.com/ |
You’re waiting in the car at the gas station. You’re bored at the doctor’s office. You’re waiting for your professor to arrive to class. You’re at a party that’s lame. What do you do?
You
do exactly what everyone else does. You reach for your phone. You check your
Facebook notifications, then you check the weather for tomorrow, next you see
who won the big game.The
list goes on. Anything you used to do on your PC, you now have the capability
of doing on your smartphone.
There
are currently 4 billion phones in use, of these 1.08 billion are smartphones.
How
many applications do you have on your smartphone? How many do you think the
average person has? And, what does it take for you to download a free App or
spend money to buy an App?
According to an article written back in 2009 on CNN Money, Apple employs 40 individuals to approve Apps for the App Store. Every week, approximately 8,500 applications are submitted to this team for approval. As of September 2012, 650,000 Apps were available on the App Store.
 |
| Photo taken from www.thebreakfast.com |
Restaurants,
movie theaters, television shows, airline carriers, travel agencies, banks and
retail stores are all utilizing SMS advertising and mobile applications to
generate leads, traffic and add new customers.
But,
why are companies investing billions of dollars into this new platform of
advertising?
Companies understand the ROI on the mobile movement. Nine out of ten smartphone searches results in an action. For instance, going to Starbucks because FourSquare offered you a coupon or going to the movies because you watched a trailer on your Fandango App or trying a new restaurant because you saw great reviews on Yelp.
Companies understand the ROI on the mobile movement. Nine out of ten smartphone searches results in an action. For instance, going to Starbucks because FourSquare offered you a coupon or going to the movies because you watched a trailer on your Fandango App or trying a new restaurant because you saw great reviews on Yelp.
What
are your favorite Apps you have downloaded or purchased? Which Apps do you use
on a daily basis? And, what companies do you think are leading the mobile movement?
Check
out this video for a better understanding of the mobile movement.
References:
Costello,
S. (2012). How Many Apps Are in the iPhone App Store. Retrieved from http://ipod.about.com/od/iphonesoftwareterms/qt/apps-in-app-store.htm
Elmer-DeWitt, P. (2009). 40 staffers. 2 reviews. 8,500 iPhone apps per week. Retrieved from http://tech.fortune.cnn.com/2009/08/21/40-staffers-2-reviews-8500-iphone-apps-per-week
Olenski, S. (2012). American Express Looks To Shake Up
Perez, S. (2011). App-ocalypse. Retrieved from http://techcrunch.com/2011/12/18/app-ocalypse/
Pham, D. (2011). Smartphone user study shows mobile movement under way. Retrieved from http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
